About Us

NARI’YAL™ Cosmetics is India’s fastest-growing coconut-based cosmetics brand. With the aim of “SOUL DEEP NOT SKIN DEEP,” we take courage to enhance your natural beauty. After an in-depth analysis, we innovate the world’s leading Thai coconut-based brand named NARI'YAL, where Nari honors women and Yal embraces everyone.

The brains behind the foundation of NARI’YAL™ are Mr.Bhumesh Ramesh Patel  & Mr.Rahul Subhash Patil. The journey to boost your natural beauty started in September 2022.

NARI’YAL: A brand inspired by the essence of "NARI" (women) and "You’all." It embodies feminine force and energy, resonating with everyone. Our skincare range is inclusive—designed for all genders and skin types.

The Inspiration Behind NARI’YAL

Our passion for the skincare industry sparked the creation of NARI’YAL. The industry’s promises, technical advancements, growth potential, and the versatility of coconut inspired us to create something truly unique. Starting from scratch, we aimed to innovate and deliver a skincare revolution rooted in nature.

Why Coconut?

Coconut is more than just an ingredient for us; it’s our root, our inspiration, and the cornerstone of our skincare journey. Across centuries and cultures, from the sun-soaked coasts of India to the vibrant traditions of Thailand and the Philippines, coconut has been a symbol of nourishment, care, and healing. 

Coconut oil has soothed baby skin, its water has revitalized generations, and its essence has been woven into ceremonies and everyday rituals, standing as a testament to its timeless versatility. At NARI’YAL, we honor this legacy by reimagining coconut’s potential—not just as a haircare staple or a dietary treasure but as a transformative force in skincare.

Every drop of coconut in our products carries thousands of years of proven benefits. Its natural properties—hydration, nourishment, and skin healing—make it the ultimate hero ingredient for all skin types. We’ve taken this wonder fruit beyond boundaries, crafting serums, lotions, and body washes that celebrate its rich heritage while innovating for modern needs. 

From the cradle to self-care rituals, coconut has touched lives with love, purity, and trust. With NARI’YAL, you’re not just choosing skincare; you’re embracing a tradition rooted in nature and designed for your soul.

The Start of Something Great

Starting NARI’YAL wasn’t just about launching a business and creating a purpose. From logistics and marketing to e-commerce and manufacturing, we’ve built a robust foundation with clear SOPs and technical precision.

Our Philosophy: SOUL DEEP, NOT SKIN DEEP

Beauty goes beyond skin tone or texture. At NARI’YAL, we celebrate every shade, texture, and type of skin. Our mission is to enhance the natural glow of every individual, empowering them to feel confident in their skin.

Celebrating Inclusivity

We hosted a memorable event celebrating SOUL DEEP, NOT SKIN DEEP, with 20 models from diverse backgrounds. Participants, aged 16 to 42, represented different skin tones, textures, and genders. It was more than a campaign; it celebrated individuality and inclusivity.

Recognition and Growth

We are honored to be featured in Vogue and ELLE, where our mission and message were applauded. Our next step is to deepen our penetration in the Indian market and continue spreading our vision.

The Future of Skincare

As technology advances, so does the cosmetics industry. With smartphones making skincare accessible at the touch of a button, we are committed to staying at the forefront of innovation. NARI’YAL aims to blend tradition with technology, delivering premium skincare solutions for all.

Join us in our journey to redefine beauty—where skincare is SOUL DEEP, NOT SKIN DEEP.